
Creating A New Habit?
Why You Probably Need More than 21 Days
How Habits Happen - The Habit Loop
Your habits are the automated, habitual behaviours that you complete without thinking. They develop over time as you practice the same types of actions again and again. When it comes to breaking bad habits and creating healthier new ones, it’s easy to see why this type of change can be difficult to achieve.
Old habits are easy to slip into because they run according to a particular plan. In his book, Atomic Habits, James Clear elegantly describes this programme as the habit loop:
Why Habits Happen - The Payoff
Habits are part of your survival mechanism – giving you feelings of pleasure, keeping you safe and conserving your energy. This is the perfect insight to apply when you want to o break a habit.
- You’ll need to have an alternative source of pleasure/reward.
- You’ll need to be willing to step out of your comfort zone.
- You’ll also need to support your mental and physical energy levels.
- Planning these extra details will increase your chance of success.
Making New Habits - The '21 Times' Myth
When it comes to establishing a new action as a habit, most people would agree that repetition is an important part of the process. But have you also heard the following “Do it 21 times and it will become a habit”?
Whlel consistency and repetition are likely to lead to successful change, the magical number of 21 repetitions is more a myth than fact. Let’s explore why now.
A recent study [1] shone a bright light into the murky depths of human behaviour, gaining insights into how new habits are formed in real life.
In this study, participants chose their new action and set out to practice it daily when a certain situation arose. Their action centred on either a food-, drinking- or exercise-related behaviour, or another type of behaviour like meditation. So for example, instead of drinking a glass of water ‘at 7.30am’, a participant would drink a glass of water ‘after they got out of bed’.
Participants had more success at establishing a new action when it was linked to another everyday action, rather than a particular time.
As lead-researcher Lally explained, ‘it is generally agreed that repeating a behaviour, in a consistent situation, allows cue-response links to be formed’.
So how long did it take for the study participants to reach the desired level of ‘automaticity’ – a state where they could perform the healthy new action withoout a second thought?
The average length of time was 66 days. However, while some reached automaticity after 18 days, others took 254 days.
That’s a pretty big difference between a group of people trying to make a new habit – anywhere between 2½ weeks to just over 8 months.
This study exposes the flaw in the idea that ’21 attempts is more than enough’.
There’s no question that recreating habits of a lifetime can be tricky to do. But could people be failing simply because they underestimate their timeframe for success?
It takes perseverance and time for a new action to be transformed into a new habit. If you think 21 repetitions is enough, then think again. Studies show that it can take from around 2 weeks to 8 months of continuous daily practice to create a habit that will last.
The Takeaway on Creating New Sticky Habits

Image by Milad Fakurian at Unsplash